How can importers exporters gain from social media?

The social media and therefore the social networking platform has grown in leaps and bounds over the past 5 years, which has completely changed the way people look at marketing. From news to entertainment, people rely on social media for all their daily interests which is why it is crucial for importers and exporters to make use of this powerful medium.

There are several importers social networking community and exporters social networking community sites online and yet if you know how to use social media to your advantage, you can see the same reflecting in your growth positively.

Using the right tool

Even if you are part of an importer exporter business community online, it is necessary that you are actively involved in promoting your business through social media. And when it comes to social media, with the whole plethora of options to choose from, it is not just enough having a presence. It is important that you use the right social media for promoting businesses. For instance, LinkedIn will serve as a better platform to those from importers social networking community and exporters social networking community.

Merge your campaigns

It is not sufficient that you have a different campaign running in silos. You need to integrate your social media campaign along with your existing marketing strategy. If you have a campaign or promotion running in your importer exporter business community online, then you can ensure that it is coordinated with the marketing campaign on your chosen social media.

Make it personal

Your customers want to feel engaged and connected with you and that is why the social media has grown as a powerful medium. Ensure that you respond promptly to your customers and keep them actively engaged in your forum. You can draw some suggestions from your peers at importers social networking community or exporters social networking community.

Consistency is the key

If you want the customers to be well aware of your brand, then you need to be consistently updating your social media account and keep active engagement with your customers. Being part of an existing importer exporter businesscommunity online, you will find a variety of topics and ideas to keep your customers engaged in.

Adding value

While it is important that you provide information about your services or product, you also need to make sure that you have information and pay attention to what your customers are talking about. Providing them information on what they seek will help garner their attention and build a stronger relationship.

Encourage conversations

You will find yourself benefiting only if there is a running conversation between your customers. You can engage them in conversations by simply asking open ended questions, or responding to their comments, can improve for a healthy conversation.

Community

Being part of either an importers social networking community or exporters social networking community will add more advantage to your business and to your knowledge. You will have a better understanding of what is trending when you are part of communities online.

Content Source: http://www.impexed.com/blog_detail/how-can-importers-exporters-gain-from-social-media/

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