Social media is a platform which has an
immense potential and if it is used properly, it can reap extremely fruitful
results. It is not only limited to sending some random friend requests to
another person sitting 3 or 4 miles from you; rather, it has become an onus of
development and expansion for businessmen as well as job seekers.
Talking about businessmen, social media has
opened up a wide range of opportunities for the exporters and importers. That’s
because if a person sets up his business online, he can cater to a much bigger
size of audience who are not limited to a few miles, but can also be from the
other side of the globe.
An online marketplace can provide a great
boom to a small or a middle-sized business because it will enable the seller to
connect with a buyer who can be an overseas client. Thus, he will get a bigger
reach on to his audience. Apart from this, if you have a very limited source of
capital with yourself, the importer exporter marketplace online can
prove to be a total game-changer for you as well as for your business.
What
is an Online Marketplace?
Have you heard about Amazon or eBay? Well,
these are the best examples of what an online marketplace should look like. Actually,
an online marketplace is a platform where you can register yourself as a seller
and can sell your goods via the platform of that particular website to a large base
of clients.
Basically, an online marketplace will allow
you to sell your goods to your audience without actually creating your own
online platform; rather, you can choose a host of options from where you can
run your business smoothly and efficiently.
Advantages
of an Online Marketplace
Exporting and importing is quite a
difficult job to accomplish. But, if it is done efficiently and properly, it
can lead to optimum profits for both the importer as well as the exporter. Talking
about an online marketplace, it has a wide range of benefits which can help
both the importer as well as the exporter. Firstly, an online marketplace helps
the exporter or the seller to reduce his production as well as marketing costs,
which in turn leads to a much cheaper buying cost for the importer. Secondly,
selling your goods on an online marketplace will enable you to reach a wider
range of audience which will, thus, increase the popularity of your product and
will bring you future investments as well. Lastly, an online marketplace will
provide you the opportunity to expand your business even further and will lead
to a cordial and transparent relationship with the consumer, thus leading to a
good word-to-mouth advertisement for your product.
How can social
networking help the importers and exporters?
Nowadays, there are various platforms which allow a massive range
of both the importers social networking as well as the exporter social networking. Actually,
the presence of such a healthy social networking between both the buyer and the
seller establishes a transparent as well as a fruitful business. It increases
the confidence of the buyer and helps in making the business grow even further.
Thus, it can be easily seen that social
media and online marketplace, both go hand in hand. If the seller markets his
product very smartly on the social media, it is sure to hit a wide range of
audience and with perfect amount of audience research, his business is sure to
hit the peak. Thus, many social media analysts and economists have suggested
that the small scale businesses must start with an online marketplace to build
a much bigger audience base, so as to take their next step as a big end
business firm.
Content Source: http://www.impexed.com/blog_detail/how-social-media-transformed-import-export/
Content Source: http://www.impexed.com/blog_detail/how-social-media-transformed-import-export/
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